work the "branding and market segmentation" phrase into the About page

diff --git a/content/pages/about.md b/content/pages/about.md
index 6e2a9e6..328f101 100644 (file)
--- a/content/pages/about.md
+++ b/content/pages/about.md
@@ -20,7 +20,7 @@ Title: About
 
 _Seemingly_ hazardous but actually careful and humane thoughts about gender, social science, and epistemology, by a man who aspires to something more. Featuring a special focus on the phenomenon of _autogynephilia_ ("love of oneself as a woman") in males, and the project of reformulating liberal-feminist and queer-theoretic goals for a universe where evolution actually happened, introspection doesn't work, and Bayesian reasoning continues to work even when some of the hypotheses are about people.
 
-This is a pseudonym because it seems likely that it's instrumentally useful for my gender blogging to take place under a different brand from my personal life and other work, but my real name probably isn't that hard to find.
+This is a pseudonym for branding and market-segmentation purposes, because it seems like it's instrumentally useful for my gender blogging to take place under a different flag than my personal life and other work, but my real name probably isn't that hard to find.
 
 I warmly welcome polite inquiries at [[email protected]_](mailto:[email protected]).